PNPR launches PNPR Fuse, a new one day workshop to help businesses maintain their profile in the downturn.

Surrey, 22nd October 2008. In response to the financial crisis and interest from potential clients, PNPR is launching PNPR Fuse, a one-day creative blitz to keep businesses front of mind and help them develop a medium-term marketing programme.

PNPR Fuse is a one day seminar to help companies raise their profile and maintain a presence in the media and people’s minds.

Fuse will be creatively invigorating, while helping clients to develop a relevant strategy. The new offering is in two parts: Ideas Generation, where we will brainstorm with clients and come up with a number of creative ideas.

Secondly: Kick-starting these ideas where we help to communicate them. Among the offerings are a time line, media contacts and advice on pitching to the media.

Research (1) shows that cutting your marketing budget in a downturn will only help defend profits in the short-term. But ultimately your brand will emerge from the lean years weaker and much less profitable.

The Institute of Practitioners in Advertising’s research has also found that a company that stops marketing in 2008 and only resumes in 2010 would stand to see its operating profits drop by 59 per cent over the period.

“It’s just common sense that you should keep your profile up in a downturn,” says Paul Nathanson, director of PNPR, the Guildford-based PR agency. 

“You need to show you’re dynamic, active and still very much open for business. We’ve been helping with DIY PR like pitching stories and writing your own press releases for nearly three years through our newsletter. But now we felt we needed to offer something more substantial.


“By keeping your name out there with strong stories, you’re conveying two distinct and powerful messages despite all the doom and gloom. One: you’re resilient. Two: you’re confident. People admire the fighting spirit and that’s what we want to help you show.”




(1) Millward Brown Consultants, IPA Report, Advertising in a Downturn, March 2008.