Project:  to help launch the new Foot Solutions shop in Richmond, Surrey, targeting the consumer and business media. To position Mike Fraser as an expert on feet and shoes and establish the credibility of his shop.
 
Result: over the six month campaign, Mike appeared three times on BBC Surrrey and BBC Sussex Radio and took phone-ins from centres such as Guildford and Brighton.
Articles also appeared in the Surrey Advertiser, Lifestyle, the supplement of the Surrey Ad and the Aldershot News & Mail series, Surrey Director, Surrey Business News, GU/KT Premier and The South African.
 
Client Comments: “Thanks to the ideas, training and professionalism at PNPR, we’ve had a terrific launch and become the most successful Foot Solutions franchise in the UK and Ireland after just 8 months. PNPR gave us great support and their contacts with key journalists have been invaluable. The PR push has made a huge difference, and I wouldn’t hesitate to recommend the agency to anyone wanting to raise their profile and grow their reputation.”